Pioneer Power and Light Co
Investor Owned electric utility · Wisconsin · #2,024 of 3,199 U.S. utilities by customers · EIA utility #15086
Pioneer Power and Light Co is a investor owned electric utility serving 2,278 customers in Wisconsin. In 2025 it sold 18.8 gigawatt-hours of electricity for $3.05M in revenue, an average realized rate of 16.24¢ per kWh across all customer classes and 16.76¢ per kWh for residential customers. Its reported service territory covers 3 counties. EIA records its activities as: distribution.
Customers, sales and rates by customer class (2025)
| Class | Customers | Sales (GWh) | Revenue | Avg realized rate | Share of sales |
|---|---|---|---|---|---|
| Residential | 2,021 | 12.4 | $2.08M | 16.76¢ | |
| Commercial | 224 | 2.8 | $461.00K | 16.43¢ | |
| Industrial | 33 | 3.6 | $507.00K | 14.27¢ | |
| Total | 2,278 | 18.8 | $3.05M | 16.24¢ |
Average realized rate = revenue divided by sales as reported on EIA Form 861. It blends fixed charges, demand charges and riders into one per-kWh figure; it is not the utility's tariff rate. Estimated residential bill assumes the average residential customer's actual 2025 usage (513 kWh/month).
Five-year trend
| Year | Customers | Sales (GWh) | Revenue | Residential rate |
|---|---|---|---|---|
| 2021 | 2,221 | 15.1 | $3.03M | 16.40¢ |
| 2022 | 2,271 | 20.4 | $3.18M | 16.64¢ |
| 2023 | 2,275 | 24.1 | $3.69M | 16.98¢ |
| 2024 | 2,278 | 24.0 | $3.78M | 17.13¢ |
| 2025 | 2,278 | 18.8 | $3.05M | 16.76¢ |
Energy supply (2025)
Net generation: — GWh
Wholesale power purchased: 31.9 GWh
Winter peak demand: 5 MW
Energy losses: 3.2% of energy handled
Meters & rooftop solar (2025)
Smart (AMI) meters: 0.0% of 2,312 meters
Counties served
Adams, WIMarquette, WIWaushara, WI
Other large utilities in Wisconsin
- Wisconsin Electric Power Co - 1,179,163 customers, residential 20.53¢
- Wisconsin Power & Light Co - 505,706 customers, residential 18.47¢
- Wisconsin Public Service Corp - 472,199 customers, residential 17.20¢
- Northern States Power Co - 273,992 customers, residential 15.55¢
- Madison Gas & Electric Co - 168,439 customers, residential 21.11¢
- Adams-Columbia Electric Coop - 39,826 customers, residential 18.98¢
- Polk-Burnett Electric Coop - 22,408 customers, residential 15.96¢
- Riverland Energy Cooperative - 20,219 customers, residential 16.19¢
All Wisconsin utilities and rates
Source: U.S. Energy Information Administration, Form EIA-861 2025 (filed by the utility; figures as published). Utility #15086 in the EIA frame.